Morocco is set to welcome a surge of American tourists with the launch of a new direct flight route between Atlanta (ATL) and Marrakech (RAK). This exciting development marks a significant milestone in the growing partnership between the two nations and promises to further strengthen economic and cultural ties.
Enhanced Connectivity and Accessibility
The new direct route, operated by Delta Air Lines, is scheduled to commence in October 2024 and will operate 3 times per week. This convenient and time-saving option will significantly reduce travel time for passengers from the southeastern United States, making Marrakech more accessible than ever before.
Boosting Tourism and Economic Growth
The Moroccan government has expressed enthusiasm for this new route, anticipating a substantial boost in tourism from the United States. A senior tourism official stated, “This direct connection will open up Morocco to a wider audience in the United States, allowing more people to experience our rich culture, stunning landscapes, and warm hospitality.”
Strengthening Bilateral Relations
The launch of this direct route also signifies a strengthening of bilateral relations between Morocco and the United States. It is expected to facilitate increased trade, investment, and cultural exchange between the two nations.
“The ultimate goal is to exceed one million American tourists,” ONMT said, noting that the launch of the new direct flight is a key step in ONMT’s strategy to position “Morocco: Kingdom of Light” on the map of major global tourist destinations.
Sharing data on US tourists in Morocco, the office said 402,377 American tourists visited Morocco last year. This number shows a 7% increase from 2023.
In January 2025, over 26,777 American visitors flew to Morocco, showing a 31% increase from the same period in 2024.
A New Era for Moroccan Tourism
The introduction of the direct Atlanta-Marrakech route heralds a new era for Moroccan tourism. With enhanced connectivity and accessibility, Morocco is poised to attract a growing number of American visitors, eager to explore its vibrant cities, breathtaking landscapes, and rich cultural heritage.
This flight marks a historic turning point and is the second direct connection established between the United States and Morocco in the past two years,” ONMT
A new gateway to the magic of Marrakech
With its centuries-old traditions, vibrant souks and world-class luxury, Marrakech is a city that captivates the senses at every turn. As interest in Morocco increases, Delta’s new service—featuring one-stop connections from over 125 cities—opens the door to this UNESCO-listed destination like never before.
Sources
- https://www.moroccoworldnews.com/2025/02/177452/onmt-delta-air-lines-announce-historic-marrakech-atlanta-direct-route/
- https://news.delta.com/marrakech-me-if-you-can-deltas-first-flight-morocco-takes-october-2025