Where? We will be arranging a shuttle for guests to be picked up at the Post office parking in Gueliz at 15.30 and another at 16.00 on the 22nd. You must let us know if you are going to use this shuttle. Shuttle will cost 50dhs per person return, payable to the driver.
Who? BBAMorocco Members and their guests. Please tell your friends and bring as many as you can, all are welcome, we just need to know numbers in advance.
What This will be a great afternoon and time to enjoy the gardens and the pool, listen to a fabulous Storyteller, provided by our very own Mike Wood, and enjoy a great BBQ meal and evening with friends. Food and one welcome drink are included.
We hope you will all support this fundraising effort and look forward to seeing you on the 22nd.
How? We will be taking payments at our monthly meeting this Wednesday, and online payments can be made to bank details below:
Account name: British Business Association Morocco Account number: 011450000002200003945203 Bank name : BMCE Bank address: 137 Av. Mohammed V, 40000 Marrakech
While the tourism sector is on cloud nine, with record figures in 2024 and the first quarter of 2025, it could be in for a downturn for the rest of the year, particularly due to the loss of a significant portion of French customers, the leading country in terms of arrivals. This decline affects not only the French market, but might also affect other segments, following the French government’s decision to increase its TSBA solidarity tax on airline tickets (Taxe de Solidarité sur les Billets d’Avion) to the detriment of foreign tourist destinations.
It is with great regret that Ryanair announced the cancellation of its two routes between Marrakech and Porto, Portugal. This decision follows the doubling of airport taxes in France starting in March, unlike other European countries, which are instead seeking to reduce them. The lack of common legislation on the matter within the European Union makes these tax disparities even more problematic.
This situation also worries French tour operators, who schedule charter flights to Morocco and are already seeing their revenues plummet. Moroccan hotels, which largely depend on this clientele attracted by affordable stays, are also likely to suffer. The future of the sector will depend on the evolution of this tax decision and any potential compensation measures that could be implemented to mitigate its impact.
The French government has moved forward with substantial increases to the “Solidarity Tax” applied to airline tickets. This tax, designed to generate revenue, has seen a sharp rise in rates across various flight distances and travel classes. These increases went into effect on March 1st, 2025.
Varying Tax Rates:
The tax increase is not uniform. It varies significantly based on:
Travel class (economy, premium economy, business, first class).
This means that those travelling in business and first class on long-haul flights will bear the heaviest burden.
Impact on Private Jets:
In addition to commercial flights, France has also introduced a new passenger tax specifically targeting private jet flights. This measure is designed to increase revenue from private aviation.
This tax is also tiered, depending on distance flown, and the type of private aircraft used.
Retroactive Charges:
Some airlines, most notably Transavia, have implemented surcharges on tickets that were purchased before the new tax went into effect. This has caused frustration among consumers.
It is important to notice that not all airlines have taken this action.
Economic Impact:
The French government anticipates generating a significant amount of additional revenue from these tax increases. However, the aviation industry expresses concerns about the potential negative impacts on:
Airline competitiveness.
Regional airport viability.
Tourism.
Job losses.
Industry Concerns:
Competitiveness:
Airlines argue that these taxes will make French airports less competitive compared to other European hubs.
Regional Impact:
There are fears that the increased taxes will disproportionately affect regional airports, potentially leading to reduced connectivity.
Consumer Impact:
Passengers will face higher ticket prices, which could deter travel.
Lack of Consultation:
A large complaint from transport unions is that the tax increases have been implemented without proper consultation or impact studies.
Environmental Reasoning:
The French government has stated that part of the reasoning behind the tax increases is to help with environmental concerns. However, the aviation industry has pushed back on this, and argued that this will harm the industry.
The situation is evolving, and the long-term effects of these new taxes remain to be seen.
Overblown threat? A historic look at the UK’s APD
“The Air Passenger Duty (APD), for instance, is a common tax included on an air ticket for travellers flying from the UK[.] Since its introduction in 1994, APD has been a pivotal measure aimed at generating revenue for the UK government while pushing individuals to consider the environmental implications of their travel choices. This tax has incited extensive debate, as various stakeholders present compelling arguments for and against its continued implementation. “
Short-haul trips: Tourist demand is inelastic for APD below £37.505. As the current APD rate ranges from £13 to £26 for short-haul trips, it has a limited effect on tourist demand.
Medium- and long-haul trips: The current APD rate is more than £75, which is more than the critical value of £52.505, above which the tourist demand becomes highly elastic. This confirms that the current APD rate for medium- and long-haul trips may deter tourists from travelling overseas.
Short-haul and Long-haul: APD increases ticket prices, which dampens demand and negatively impacts connectivity at UK airports.
Ticket Prices: APD represents, on average, about 16% of ticket prices for short-haul destinations and 18% for long-haul destinations. This increases to 27% and 26% respectively during off-peak periods.
On March 21, 2025, the Maison Denise Masson in Marrakech will host a remarkable event—La Nuit d’Orient, a musical and poetic recital that brings together the rich cultural traditions of the Orient and the West. Starting at 9:30 p.m., this unique performance will feature a blend of French melodies, classical and modern Arabic poetry, and Arab-Andalusian music. The event promises to be a captivating experience that showcases the beauty of cultural exchange through music and art.
A Fusion of Music and Culture
La Nuit d’Orient will feature an exceptional lineup of artists: Jeff Cohen, a celebrated pianist; Nasser Houari, a skilled Moroccan lutenist; Mohamed El Mazzouji, an actor and artistic director; and a soprano, whose name will be revealed soon. The recital will present an eclectic mix of musical genres, seamlessly blending French classical music with Moroccan-Arabic musical traditions.
Performed in both French and Arabic, La Nuit d’Orient provides a rare opportunity to experience how music transcends language, connecting diverse audiences through its emotional depth and beauty. The recital aims to promote interculturality, bringing together audiences in a shared celebration of art.
By uniting French classical music and Arabic poetry, the event fosters a deeper understanding of the cultural ties that bind Morocco to the rest of the world. For foreign residents in Morocco, La Nuit d’Orient offers a valuable opportunity to experience local culture through a unique artistic lens. It allows expatriates to engage with Morocco’s cultural history while enjoying world-class performances that highlight the beauty of intercultural exchange.
A Unique Musical Experience
The recital promises a one-of-a-kind musical experience. The sounds of the piano, lute, and Arabic poetry will come together to create an atmospheric and deeply emotional evening. Arab-Andalusian music’s intricate melodies and rhythms will blend seamlessly with French classical compositions, offering an unforgettable auditory experience.
This fusion of musical styles highlights the beauty of cultural diversity and serves as a reminder of the shared human experience that unites us all, regardless of where we come from. The evening will feature songs and poetry that explore themes of love, beauty, and longing—universal topics that resonate with people from all backgrounds.
For foreign residents, La Nuit d’Orient is a chance to discover a new side of Morocco’s musical and poetic traditions, offering a deeper connection to the country’s rich cultural landscape.
Practical Information
La Nuit d’Orient will take place at the Maison Denise Masson in Marrakech, starting at 9:30 p.m. Tickets are available for purchase at the French Institute of Marrakech and on Guichet.com. General admission tickets are priced at 80 dirhams, while members and those under 26 years old can purchase tickets for 40 dirhams.
This event offers an excellent opportunity to experience a night of world-class performances that celebrate both French and Moroccan musical traditions.
The Moroccan skies are opening up to a new era of tourism, as the Ministry of Transport and Logistics has officially granted licenses to SKY BALLOONS and Mery Ballooning to operate non-scheduled public passenger air transport services using hot air balloons. This landmark decision marks a significant step in diversifying Morocco’s tourism offerings, providing visitors with an unparalleled perspective of the country’s diverse landscapes.
The licenses, issued with specific operational conditions including mandatory insurance coverage, signal the Moroccan government’s commitment to both innovation and safety. This move promises to elevate the tourism experience, allowing travelers to witness the breathtaking beauty of Morocco from a unique vantage point.
Possible Destinations: A Bird’s-Eye View
Morocco’s diverse topography lends itself perfectly to hot air ballooning. Imagine drifting gently above the ochre-colored landscapes of Marrakech, witnessing the sunrise paint the Atlas Mountains in hues of gold and pink, where the silence is broken only by the occasional whoosh of the burner.
Marrakech and the Palmeraie: This is perhaps the most iconic destination, offering stunning views of the city’s ancient walls, bustling souks, and the lush oasis of the Palmeraie. The contrast between the vibrant city and the serene palm groves is truly mesmerizing.
The Atlas Mountains: Witness the rugged beauty of the Atlas Mountains from a unique perspective. Soaring above the valleys and peaks provides a sense of awe and wonder.
These are just a few of the potential destinations, and as the industry develops, more regions are likely to be included, showcasing the full spectrum of Morocco’s natural wonders.
Key Facts: A New Chapter for Moroccan Tourism
The issuance of these licenses is more than just a regulatory formality; it signifies a strategic move to enhance Morocco’s tourism sector. Here are some key facts:
First-of-its-kind licenses: These are the first licenses specifically granted for public passenger air transport services using hot air balloons in Morocco.
Safety regulations: The licenses are subject to strict conditions, including mandatory insurance coverage, ensuring the safety of passengers.
Tourism diversification: This initiative diversifies Morocco’s tourism offerings, attracting a wider range of visitors.
Economic impact: The development of hot air balloon tourism is expected to create new jobs and stimulate local economies.
Unique experiences: Hot air balloon rides provide a unique and memorable way to experience Morocco’s landscapes.
Two companies licensed: SKY BALLOONS and Mery Ballooning are the first companies to receive these licenses.
Non-scheduled flights: The licenses are for non-scheduled flights, allowing for flexibility in operations.
Government oversight: The Ministry of Transport and Logistics will oversee the operations to ensure compliance with safety standards.
Environmental consideration: It is expected that companies will consider environmental impacts, and operate within guidelines designed to protect the natural beauty of the country.
Increased visibility: This initiative will likely increase international visibility for Moroccan tourism.
The introduction of hot air balloon tourism is poised to become a significant draw for visitors seeking unique and unforgettable experiences. With its stunning landscapes and favorable weather conditions, Morocco is ideally positioned to become a premier destination for hot air balloon enthusiasts.
The Moroccan government’s decision to issue these licenses signals a forward-thinking approach to tourism, balancing innovation with safety and sustainability. As the balloons take flight, they carry with them the promise of new adventures and breathtaking vistas, solidifying Morocco’s position as a leading tourism destination.
Morocco is set to welcome a surge of American tourists with the launch of a new direct flight route between Atlanta (ATL) and Marrakech (RAK). This exciting development marks a significant milestone in the growing partnership between the two nations and promises to further strengthen economic and cultural ties.
Enhanced Connectivity and Accessibility
The new direct route, operated by Delta Air Lines, is scheduled to commence in October 2024 and will operate 3 times per week. This convenient and time-saving option will significantly reduce travel time for passengers from the southeastern United States, making Marrakech more accessible than ever before.
Boosting Tourism and Economic Growth
The Moroccan government has expressed enthusiasm for this new route, anticipating a substantial boost in tourism from the United States. A senior tourism official stated, “This direct connection will open up Morocco to a wider audience in the United States, allowing more people to experience our rich culture, stunning landscapes, and warm hospitality.”
Strengthening Bilateral Relations
The launch of this direct route also signifies a strengthening of bilateral relations between Morocco and the United States. It is expected to facilitate increased trade, investment, and cultural exchange between the two nations.
“The ultimate goal is to exceed one million American tourists,” ONMT said, noting that the launch of the new direct flight is a key step in ONMT’s strategy to position “Morocco: Kingdom of Light” on the map of major global tourist destinations.
Sharing data on US tourists in Morocco, the office said 402,377 American tourists visited Morocco last year. This number shows a 7% increase from 2023.
In January 2025, over 26,777 American visitors flew to Morocco, showing a 31% increase from the same period in 2024.
A New Era for Moroccan Tourism
The introduction of the direct Atlanta-Marrakech route heralds a new era for Moroccan tourism. With enhanced connectivity and accessibility, Morocco is poised to attract a growing number of American visitors, eager to explore its vibrant cities, breathtaking landscapes, and rich cultural heritage.
This flight marks a historic turning point and is the second direct connection established between the United States and Morocco in the past two years,” ONMT
A new gateway to the magic of Marrakech
With its centuries-old traditions, vibrant souks and world-class luxury, Marrakech is a city that captivates the senses at every turn. As interest in Morocco increases, Delta’s new service—featuring one-stop connections from over 125 cities—opens the door to this UNESCO-listed destination like never before.
Mark your calendars! The 2025 edition of the Marrakech English Book Festival, supported by the British Council, is happening from Friday, 17th January to Sunday, 19th January.
This year, we’re thrilled to present a diverse and inspiring roster of authors: From the USA, Laila Lalami and Mbarek Sryfi, with support from the CCME; from Paris, Casablanca-born, award-winning Abigail Assor; celebrated Moroccan novelist Mhani Alaoui, winner of the Costa Golden Book Award. Joining us from the UK are bestselling authors Jane Johnson, Fiona Valpy, and Jane Green, alongside renowned historian Amira K. Bennison from Cambridge University. We’re also highlighting internationally celebrated Moroccan poets in a special focus on poetry. For the full list of participating authors, visit: mebookfest.com/authors
Festival Passes:
Free for university students (with valid Student ID).
250 Dh for non-students, which includes unlimited access to the enchanting Dar El Bacha Museum throughout the weekend.
No pass? No problem!
You can still join by purchasing a museum entry ticket on the day. Get your passes here: mebookfest.com/passes-tickets
Children’s Events:
We’re hosting two days of free, family-friendly events outside the main venue:
Saturday, 18th January: At the British Academy School Marrakech (BASM) in Targa.
Sunday, 19th January: At the Dar El Bellarj Foundation in the Medina, in partnership with ESAV.
Children’s authors and illustrators Puneet Bhandal, Mehrdokht Amini, and Hannah Ait Ahmed will captivate young audiences with their stories and illustrations on both days.
About the Marrakech English Book Festival
The 2025 edition of the Marrakech English Book Festival is a collaborative partnership between the Marrakech English Book Association and the British Council in Morocco.
The festival is co-hosted by our venue partners the Moroccan National Museums Foundation (FNM), who have allowed the festival events to take place at the historic Dar El Bacha Museum of Confluences, and our accommodation partners the JAAL Riad Resort Marrakech, who are graciously hosting all the festival’s guest authors.
The festival also enjoys the support of our corporate sponsors Travel Link Morocco, Aynnaka and the Rotisserie de la Paix.
The program of children’s events is made possible by the support of our partner the British Academy School Marrakech and the Foundation Dar Bellarj.
The MEBF is a celebration of Marrakech and Morocco as an inspiration for all genres of books published in the English language. This second edition of the MEBF will also inaugurate a new National Book Prize, The Costa Goldex Book Award, which will be awarded at a ceremony during the festival alongside the National Short Story Prize, organised by the Oliveseed Foundation and the Morocco Libraries Project.
A Tapestry of Tales: Marrakech to Host Global Storytelling Festival
Marrakech, Morocco – The enchanting city of Marrakech is set to become the epicenter of global storytelling from January 19th to 26th, 2025. Under the esteemed High Patronage of His Majesty King Mohammed VI, the third Marrakech International Storytelling Festival promises to be a celebration of diverse voices and cultural narratives.
The festival aims to foster intercultural dialogue, promote literary arts, and showcase the rich tapestry of human experiences through the art of storytelling.
A Royal Endorsement
The High Patronage bestowed by His Majesty King Mohammed VI signifies the profound significance of this event. It underscores the Kingdom’s commitment to cultural exchange, artistic expression, and the preservation of diverse storytelling traditions. This royal endorsement serves as a powerful testament to the festival’s potential to not only entertain but also educate and inspire.
A Kaleidoscope of Voices
The Marrakech International Storytelling Festival will feature a diverse lineup of renowned storytellers, authors, poets, and musicians from around the globe. From ancient folktales to contemporary narratives, from gripping historical accounts to captivating personal anecdotes, the festival promises a rich and varied program that will resonate with audiences of all ages and backgrounds.
Workshops and Masterclasses
Beyond the main stage performances, the festival will offer a series of engaging workshops and masterclasses led by acclaimed storytellers and literary experts. These interactive sessions will provide participants with valuable insights into the art of storytelling, from crafting compelling narratives to developing effective storytelling techniques.
A Celebration of Moroccan Culture
As a testament to Morocco’s rich cultural heritage, the festival will also showcase traditional Moroccan storytelling forms, including ḥikāyat (oral tales) and ahlal (musical storytelling). These performances will offer a unique glimpse into the country’s vibrant cultural tapestry and provide a platform for local artists to share their talents with a global audience.
Marrakech: A City of Enchantment
The choice of Marrakech as the host city for this global gathering is a testament to its unique cultural significance. Renowned for its captivating blend of Berber, Arab, and Andalusian influences, Marrakech has long been a crossroads of cultures and a melting pot of artistic expression.
The city’s vibrant souks, stunning architecture, and enchanting atmosphere provide an ideal setting for a festival that celebrates the power of storytelling to connect people and cultures.
The Power of Storytelling
Storytelling is a universal language that transcends cultural boundaries and connects us to our shared humanity. It is a powerful tool for fostering empathy, understanding, and appreciation for diverse perspectives.
The Marrakech International Storytelling Festival aims to harness the power of storytelling to build bridges between cultures, promote intercultural dialogue, and inspire a new generation of storytellers.
A Call to Action
The British Business Association Morocco invites all those who share a passion for storytelling to join us in this exciting endeavor. Whether you are a seasoned storyteller, a budding writer, or simply an avid listener, the Marrakech International Storytelling Festival offers a unique opportunity to immerse yourself in the magic of narrative and celebrate the power of human expression.
For more information and to stay updated on the festival program, please visit:
This content is for members. Please join us to see it.
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